So, just to be blunt, solo ads and Facebook ads are two completely different animals. About the only thing these two have in common is that they're paid traffic sources. Sure, you can use them for similar things, but let's quickly discus each one. Facebook Ads Facebook ads offer a very robust platform to target your ideal prospect or customer on a super granular level. This is real traffic - after all Facebook is a publicly traded company, so they're not going to screw and scam their customers...that would not be good for business. But, the hurdle or barrier to entry is that if you really want to get good at it, it's a little bit more complex than just selecting an image and targeting and direct linking to your offer or optin page. You do need to understand some things about psychology, copywriting, design, and how to track sales and conversions to really master this platform. Some great resources for improving your Facebook ads skills are: Nicholas ...