When it comes to SEO (search engine optimization) there are a lot of softwares and automation tools that exist for things like building backlinks. The art of SEO and getting content to rank in search enginges can pretty much be simplified down to... 1) You need high quality, relevant content related to the keywords you are targeting and hoping to rank for 2) And then it helps to have backlinks...ideally from high authority websites in related niches to whatever your keywords are Now, although the content side of things may take a little time and effort, it's definitely the easier part of the equation. The part that nobody wants to put in the effort for, even experienced SEOs, is the backlinks part. Because, honestly, it's pretty tedious and boring. Most people don't want to mess with building their own PBN (private blog network) either because they don't know how, or because of the expense. So, the other option is to buy or build lower quality link...