Don't you just love marketers? Always stirring up debates with their controversial headlines and leading people away from where the real pots of gold can be found online. Well, it's no different with SEO (search engine optimization) . SEO is a gold mine. And it's actually gotten much easier in recent years. But it probably doesn't seem like it because of all the scary "algorithm updates" and SEO myths sprinkled around on popular forums . Myths like... SEO is hard SEO is slow SEO is expensive Or that overall SEO is just mysterious and nobody knows or understands how it actually works. SEO is actually really simple. It just comes down to content and backlinks . First, make sure you're content is high-quality and relevant to the keywords you're targeting and trying to rank for. And then secondly you'll ideally want to boost your site and certain pages by sending a mixture of social bookmarks and powerful backlinks... ...