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Showing posts with the label web marketing

How To Read Faster Without Speed Reading

I don't know about you but I've never really bought into the idea of "speed reading". You've probably seen people like  Howard Berg , who is hailed as "The World's Fastest Reader" that sells courses that supposedly teach others how to do the same. Sure, he seems to be legit...but I've bought courses like his and speed reading just never seemed to "click" for me. And that's a total bummer, because I certainly understand the advantage of being able to read fast. I mean, most all the knowledge and wisdom you'd ever want to learn is inside of books, so the faster I'm able to read, I know that the smarter and wiser I'll become. But how can I get that information inside my brain without going through the mind-numbingly slow process of having my eyes read every single word on every page? The good news is that there are other alternatives to speed reading! One of them is by listening to the books on tape or audi...

How Online Traffic Arbitrage Works

So, you want to get into traffic arbitrage? Before we dive in, let's look at a definition of what arbitrage actually is... ar·bi·trage  is defined as  "the simultaneous buying and selling of securities, currency, or commodities in different markets or in derivative forms in order to take advantage of differing prices for the same asset" . So, in the case of online traffic sources, we would be going out and finding a traffic source and then finding a marketplace or other network that we could sell that traffic right back to and make a profit. We're essentially becoming a middleman. This is the same thing that the traffic networks do themselves with publishers and advertisers. Now, while this simple formula may work in theory, I've found it's usually pretty challenging to buy traffic from one source and make any sort of profit from just directly pointing that traffic to a different network. If it were that easy everybody would be doing it. So, ...

Solo Ads vs Facebook Ads - Which Is Better?

So, just to be blunt, solo ads and Facebook ads are two completely different animals. About the only thing these two have in common is that they're paid traffic sources. Sure, you can use them for similar things, but let's quickly discus each one. Facebook Ads Facebook ads offer a very robust platform to target your ideal prospect or customer on a super granular level. This is real traffic - after all Facebook is a publicly traded company, so they're not going to screw and scam their customers...that would not be good for business. But, the hurdle or barrier to entry is that if you really want to get good at it, it's a little bit more complex than just selecting an image and targeting and direct linking to your offer or optin page. You do need to understand some things about psychology, copywriting, design, and how to track sales and conversions to really master this platform. Some great resources for improving your Facebook ads skills are: Nicholas ...