SEO (search engine optimization) is actually pretty simple.
It mainly comes down to two things: on page SEO and off page SEO.
On page SEO just means optimizing your content to rank for certain keywords.
The main elements on the page you want to make sure and include your target keywords are your Title and URL.
As far as the body itself don't worry so much about using the exact phrases you're going after word for word...
It's more important that you concentrate on providing as much value as possible and writing for humans instead of trying to keyword stuff and trying to maintain a certain keyword density.
The other half of the SEO equation is off page SEO.
This just means backlinks or links from other high authority or relevant sites pointing to the piece of content you're trying to rank.
Off page SEO is also pretty simple - it mostly comes down to...
- The authority of sites linking to yours
- The relevance of the sites linking to yours
- And the number of sites linking to yours
You can think of backlinks as "votes" in the eyes of the search engines.
So, the more authority, relevant backlinks you have pointing to your site, the higher your piece of content will rank in the SERPs over time.
But those are just the basics.
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