Most all marketing involves the same elements.
The two most important to master are traffic and conversion.
So, even though there are several different traffic sources that exist, the core strategy and you need to take to move people from a lead to a customer is very similar...but the tools sometimes change.
In regards to Instagram, Instagram is the traffic source.
So, as a marketer, you need to figure out your leverage points and how to move the traffic from Instagram to your own funnels, offers and email lists.
With Instagram, the leverage point is the one URL you can put in the bio of your profile.
Now, obviously you'll need some sort of offer.
This can either be an affiliate offer or your own.
Then, once you have your offer selected, you'll need to figure out a way to capture leads and convert those leads into customers.
For this I recommend a tool like ClickFunnels.
ClickFunnels is a drag-and-drop sales funnel software that you can use to build custom mobile responsive landing pages to attract people to what you have to offer.
Now, in regards to Instagram traffic, there's really only two ways to get it...
- Build it...or
- Buy it
So, if you're wanting results sooner rather than later, I would recommend buying traffic from other more established accounts by purchasing shoutouts.
One marketplace to buy Instagram shoutouts is Shoutcart.
Alternatively, if you would like to build up your own authority Instagram account on autopilot, I recommend investing in a software called Instajam.
Now, once you've collected an email address from someone, it's best to follow up with them in some way since it's very unlikely they will buy your product on their first exposure.
So, to do this, I would invest in a reliable email autoresponder like ConvertKit or look into Facebook chatbots like ManyChat.
And that's the whole system.
As a marketer your job is to leverage traffic sources like Instagram and funnel that traffic to build your own targeted audience that you can remarket to over and over again.
And to scale up you can duplicate this same system across multiple platforms and traffic sources.
My friend Jeremy McGilvrey has built his entire online business empire by using Instagram traffic exclusively.
Some additional Instagram resources you may want to check out include...
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